About the Exhibition

Apripista unveils Reframing the Mountains — Reimagining the Visual Mythology of Alpine Culture, a curated presentation of contemporary poster works reimagining alpine culture through an inclusive global lens. Opening February 25th at iconic 10 Corso Como during Milano Fashion Week — and adjacent to the Milano Cortina Olympic and Paralympic season — the exhibition brings together international fashion designers and visual artists whose practices are shaped by heritage, craft, and cultural memory.

Drawing inspiration from the bold graphic language of historic ski posters, the project challenges traditional narratives of who belongs in mountain iconography. Each work is conceived as a visual love letter to homeland, interpreting real mountain landscapes through regional textile traditions, pattern languages, and contemporary storytelling.

Featuring artists and designers from regions often overlooked in winter-sport imagery — including the mountain ranges of Pir Panjal, Atlas, Maloti, Bamyan, Nagar Valley, Sicily, and beyond — the exhibition positions alpine culture within a wider cultural conversation unfolding across fashion, sport, and art.

PARTICIPATING CREATIVES

Maison ArtC, Bokja, Lida Afghan, Thabo Makhetha, Doreen Mashika, Zoya Khan, and a wider network of multidisciplinary creatives whose practices bridge design and cultural heritage.

LOCATION

10 Corso Como

Corso Como 10, Milano

DATES

Opening Reception — 25 February, 18:00–21:00

Public Viewing — 26 February, 10:30–19:30

Space for the opening reception is limited and on an invitation basis.